To promote, market and sell the region as a preferred destination to visitors. We will develop incremental visitation by promoting our destination products, programs and activities; the overall economic vitality of our communities and the quality of life for our citizens.
To be an industry leader for destination marketing in the Pacific Northwest; the primary source of visitor information and the lead advocate for visitor industry development in the Tri-Cities region.
Visit Tri-Cities aggressively promotes tourism to create a diverse economy for the region. Tourism is economic development. In 2018, visitors spent $491 million in Benton and Franklin Counties.
In 2018, visitors spent:
- $170.5 million in dining establishments
- $80.8 million for overnight accommodations
- $74.3 million in retail shops
- $61.2 million on recreational activities
State and local tax revenues in the amount of $54.3 million were also collected, supporting services enjoyed by residents long after the visitor is gone.