Visit Tri-Cities is seeking a dynamic, creative, and collaborative Marketing Communications Manager to join our team in Tri-Cities, WA (Kennewick, Pasco, Richland and West Richland). This role is pivotal within our Marketing department, where you will lead our social media strategy, manage media and public relations, oversee media and influencer familiarization tours, create, write and edit press releases and tourism content and coordinate with our PR agency. As the Marketing Communications Manager, you will drive company-wide initiatives that inspire and elevate the visitor experience, ensuring our brand resonates across all channels. You will promote the Tri-Cities events, attractions, recreation, lodging, dining and shopping to our visitors. We’re looking for someone who is not only enthusiastic but also passionate about making a lasting impact on our community and the visitors we serve.
Responsibilities / What You’ll Do
Social Media
- Manage and grow Visit Tri-Cities' social media presence across platforms including Facebook, Instagram, and LinkedIn.
- Align social media strategy with our brand and overarching marketing goals.
- Create and curate compelling content that connects with our target audiences, including stories, reels, and videos.
- Strategically plan the timing and frequency of posts to maximize reach and engagement.
- Monitor, analyze, and report on social media performance, providing actionable insights for continuous improvement.
- Manage our relationship with the social media software partners including Sprout Social.
Traditional Media
- Lead the relationship with our PR agency.
- Serve as the primary media contact and manage all aspects of public relations.
- Plan, prepare, write and distribute wide-reaching communications such as press releases, media kits, and other marketing materials.
- Pitch stories to local media outlets and manage media relations.
- Schedule and coordinate media interviews for all Visit Tri-Cities staff.
- Provide monthly reports on media coverage and effectiveness.
FAMs (Familiarization Tours)
- Align FAM tour strategy with our overall marketing objectives.
- Collaborate with the PR agency to plan and identify tour hosts.
- Manage our relationship with itinerary software partners including Travefy.
- Oversee the annual FAM budget, ensuring efficient use of resources.
Other Responsibilities
- Act as the Visit Tri-Cities media contact for the State of Washington Tourism and other local and regional tourism organizations.
- Support and facilitate Visit Tri-Cities Convention, Sports, Development and Operations teams with communications needs including, PR, Social Media, FAMs and content development. Provide VTC sponsorship and program support.
- Develop blogs to support member sponsorships and enhance our online presence.
- Establish and maintain relationships with stakeholders, VTC members and other tourism-related contacts.
- Support tradeshow efforts.
- Perform other related duties and assignments as needed.
Job Requirements / Who You Are
- Bachelor's degree required (in a related field preferably).
- 3+ years of relevant experience preferred.
- Exceptional verbal, written, presentation, and interpersonal communication skills, with the ability to adapt communication style to different situations.
- A self-starter who can work independently and within a team.
- Strong computer skills; proficiency in Microsoft 365; familiarity with Adobe Creative Suite, Sprout Social, Travefy, Asana, and BrandFolder is a plus.
- Proven experience with social media platforms, including Instagram, Facebook, and LinkedIn.
- Basic video editing skills for social media content.
- Understanding of best practices for social media networks.
- Strong writing, editing, and proofreading abilities.
- Demonstrated project management skills with the ability to handle multiple projects and priorities simultaneously with poise and efficiency.
- Reliable, with a strong sense of initiative and follow-through.
- Strong customer service approach for both internal and external stakeholders.
- Consistently positive attitude and professional demeanor.
- Must be able to speak, read, write, and understand English, the primary language used in the office.
Who You’ll Work With
This position is part of our Marketing Team and reports to the Vice President of Marketing & Creative Services. You will collaborate closely with teams across all departments to curate content.
Who We Are
Visit Tri-Cities is the regional destination marketing organization for the Tri-Cities region of Southeastern Washington State, including Benton and Franklin Counties. As a champion for the communities, lifestyle, and cultures of the Tri-Cities area, Visit Tri-Cities promotes our region as a premiere destination for tourism, sporting events, and conventions through strategic sales, effective marketing, collaborative destination development, proactive community engagement, and innovative and meaningful operations. Our organization acts as a bridge that connects people to places - allowing them to explore, celebrate, consider and appreciate the unique attributes of the place we call home.
Our Benefits
- Salary Range: $53,000-$63,000 – candidates are hired based on qualifications, capabilities, and aptitude
- Employer-paid full health benefits including 100% employer paid group medical, vision, dental, life & long-term disability insurance for employees
- Paid time off program including vacation, sick and holidays
- Performance incentives
- 401K savings account with employer contribution match of up to 5%
- Flexible work schedule
- Technology Reimbursement
- Pet friendly
- Professional & career development
- Volunteerism program
- Team building
