About Visit Tri‑Cities
As the Destination Marketing Organization for the region, Visit Tri-Cities is a catalyst for success in our communities.
With an over-arching purpose to help our communities achieve their goals, we leverage the power of destination marketing and promotion to fuel transformational growth.
Our Mission & Vision
Visit Tri-Cities is the Destination Marketing Organization for the Tri-Cities, Washington.
Our Vision
Our vision is to inspire, reward, and celebrate the spirit of exploration and discovery.
Our Mission
Our mission is to fuel transformational growth in the Tri-Cities through tourism.
As a champion for the communities, lifestyle, and cultures of the Tri-Cities area, Visit Tri-Cities promotes our region as a premiere destination for tourism, sporting events, and conventions through strategic sales, effective marketing, collaborative destination development, proactive community engagement, and innovative and meaningful operations. Our organization acts as a bridge that connects people to places—allowing them to explore, celebrate, consider and appreciate the unique attributes of the place we call home.
Visit Tri-Cities aggressively promotes tourism to create a diverse economy for the region.
In 2024, visitors spent $643.4 million in Benton and Franklin Counties. Included in that figure:
State and local tax revenues in the amount of $79.9 million were also collected, supporting services enjoyed by residents long after the visitor is gone.