Our Vision

Inspire wanderlust for a bold yet casual, geeky but cool, magical experience in wide-open spaces.

Our Mission

We make the Tri-Cities bigger, bolder, brighter, better and more cool through tourism.

Visit Tri-Cities aggressively promotes tourism to create a diverse economy for the region.

In 2022, visitors spent $594.7 million in Benton and Franklin Counties. Included in that figure:

  • $134.1 million in dining establishments
  • $123.8 million for overnight accommodations
  • $136.7 million in retail shops
  • $88.0 million on recreational activities

State and local tax revenues in the amount of $74.2 million were also collected, supporting services enjoyed by residents long after the visitor is gone.