Our Vision
Inspire wanderlust for a bold yet casual, geeky but cool, magical experience in wide-open spaces.
Our Mission
We make the Tri-Cities bigger, bolder, brighter, better and more cool through tourism.
Visit Tri-Cities aggressively promotes tourism to create a diverse economy for the region.
In 2022, visitors spent $594.7 million in Benton and Franklin Counties. Included in that figure:
- $134.1 million in dining establishments
- $123.8 million for overnight accommodations
- $136.7 million in retail shops
- $88.0 million on recreational activities
State and local tax revenues in the amount of $74.2 million were also collected, supporting services enjoyed by residents long after the visitor is gone.