To promote, market and sell the region as a preferred destination to visitors.

We will develop incremental visitation by promoting our destination products, programs and activities; the overall economic vitality of our communities and the quality of life for our citizens.

To be an industry leader for destination marketing in the Pacific Northwest.

The primary source of visitor information and the lead advocate for visitor industry development in the Tri-Cities region.

Visit Tri-Cities aggressively promotes tourism to create a diverse economy for the region.

In 2019, visitors spent $498.4 million in Benton and Franklin Counties. Included in that figure:

• $108.1 million in dining establishments
  
• $99.2 million for overnight accommodations
• $128.2 million in retail shops
  
• $82.3 million on recreational activities
  

State and local tax revenues in the amount of $56.1 million were also collected, supporting services enjoyed by residents long after the visitor is gone.