Our Vision
Inspire wanderlust for a bold yet casual, geeky but cool, magical experience in wide-open spaces.
Our Mission
We make the Tri-Cities bigger, bolder, brighter, better and more cool through tourism.
Visit Tri-Cities aggressively promotes tourism to create a diverse economy for the region.
In 2021, visitors spent $489.3 million in Benton and Franklin Counties. Included in that figure:
- $117.1 million in dining establishments
- $99.8 million for overnight accommodations
- $118.2 million in retail shops
- $73.7 million on recreational activities
State and local tax revenues in the amount of $51.2 million were also collected, supporting services enjoyed by residents long after the visitor is gone.